Alt Legal Connect Presents Don't Give It a Secondary Thought: Establishing Secondary Meaning

Andrew Coffman will present "Don’t Give It a Secondary Thought: Establishing Secondary Meaning," a workshop hosted by Alt Legal Connect 2023, an immiserize three-day educational experience tailored to top intellectual property lawyers. 

This presentation will teach participants how to set up a system to collect evidence of secondary meaning at every step of the branding and registration process, and how to organize it for time efficiency. 

Participants will learn:

• • What evidence courts consider
  • Where to find (and how to create) that evidence
  • How to preemptively organize evidence for when it’s needed

Interested in attending this workshop? Click here to register for Alt Legal Connect 2023.